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About Me
I'm currently the E-Commerce Creative Lead at MSC, one of the nation's largest direct marketers of industrial supplies. I have nearly ten years of experience working on diverse projects for B2B and B2C on large-scale corporate, agency and small business levels. I’ve had a significant role on many platform integrations and acquisitions, and have worked directly with outside vendors and cross-functionally with stakeholders, marketing and developers from initiation to post-implementation. I create intelligent and inspired designs, and provide solutions while managing a multitude of responsibilities.I have a passion for art, innovative ideas and challenging tasks. I strive for constant perfection, and thrive on learning something new everyday. When I’m not making pixels line up, I dance (Persian, Argentine Tango, American Tango, Waltz, Viennese Waltz, Foxtrot and Salsa), practice whirling, and read poetry. I’m also a certified personal fitness trainer.
Education
M.S. in Digital Imaging and DesignNew York University, New York, NY
May 2011, Concentration in Digital Visual Effects and Motion Graphics
B.F.A. in Computer Graphics and Interactive Media
Pratt Institute, Brooklyn, NY
May 2005, Concentration in Print and Web Design
Skills and Software Experience
Web Design: HTML, DHTML, CSS, JavaScript, Adobe Dreamweaver - Flash - GoLive, Alfresco and Sitecore CMS, User Interface, User Experience, Wireframing, PrototypingGraphic Design and Print: Adobe Photoshop - Illustrator - Fireworks - InDesign, QuarkXpress, Typography
Video Editing/Motion Graphics: Adobe After Effects - Premier, Final Cut Pro, Nuke, Shake
Productivity: Adobe Acrobat Pro, Microsoft Project - Word - Excel - PowerPoint - Visio - Publisher, VSS, XMind
Marketing: Coremetrics Online Analytics, BlueHornet Email Marketing, Camtasia, Search Engine Optimization
Platforms: Mac OS X, Windows 7/XP/Vista, IBM iSeries (AS/400)
Clients and Brand Experience
Canon, Lufthansa, CA Technologies, Dealer Track, Nat Sherman, Long Island Business News, Hallmark Investments, MSC Industrial Supply, U.S. Smokeless Tobacco Company, Tomorrow’s Hope Foundation, Learn2Grow, PetLabs360, J&L Industrial, Long Island Technology Network, ORA, Enco, Suffolk County Government, Towns of Babylon & IslipWork Experience
January 2007 - PresentE-Commerce Creative Lead
MSC Industrial Direct Co., Inc., Melville, NY
Leads the creative designs for the e-commerce initiative that generates over $500 million revenue annually :: Creates the visual design, typography, user interface, and user experience :: Manages the online content strategy, workflow, and development for Content Management Systems :: Develops and maintains front-end code, and performs quality control and post-implementation testing :: Gathers requirements and provides ideas and solutions to business owners and cross-functional teams :: Designs, implements, and administers the email marketing campaigns, virtual catalogs and promotional materials :: Builds wireframes, mock-ups, and prototypes for new concepts and enhancements
October 2004 - December 2006
Graphic and Web Designer
MindSHIFT, Commack, NY
Created web pages, wireframes, prototypes, sitemaps and navigational flows :: Consulted with clients to determine the user interface and user experience requirements :: Created brand identity through logos, letterheads, business cards, brochures and posters :: Mentored team members on project direction and guiding them through the creative process :: Built HTML/CSS templates and collaborated with development team to ensure proper design implementation :: Researched and added search engine optimization tags to websites :: Perform quality control for consistent functionality across all browsers and platforms
January 2002 - September 2004
Web Master
E.S.L. Department, Nassau Community College, Garden City, NY
Designed new interfaces and web pages using design and usability principles :: Coordinated, updated and managed all facets of the site :: Gathered all the requirements and information from the ESL department :: Configured the site to run within the provided environment
Scholarship
January 2008 - May 2011Presidential Merit-Based Scholarship
New York University, New York, NY
January 2002 - May 2005
General Restricted Scholarship
Pratt Institute, Brooklyn, NY
January 2002 - May 2005
Presidential Merit-Based Scholarship
Pratt Institute, Brooklyn, NY
